Eddie Birchfield

Managing Director

Eddie has a focus of working with Healthcare Services – Healthcare IT and Healthcare Products companies the majority of which are venture capital and private equity portfolio companies.

Eddie is an authority in sales effectiveness and sales productivity and he has spent his entire career in sales, sales management, sales distribution, recruitment of sales talent and increasing the productivity and effectiveness of sales organizations.

He has a great deal of expertise in sales strategy, customer segmentation, channel strategy, sales organization design and deployment, performance management and sales incentive compensation.

Eddie is a sought after speaker and has written extensively on sales and marketing topics and has been published in a number of publications.